Ghost starts at $9/month ($108/year) and climbs fast. Thooval is a macOS app that publishes your blog to GitHub Pages for free, forever. One single payment of $15. No renewals. No subscriptions.
macOS 12+ · MIT Licensed · No subscriptions ever
The math is uncomfortable for Ghost. Here's exactly what you pay over 3 years on the Starter plan vs. Thooval.
| Feature | Ghost | Thooval |
|---|---|---|
| Pricing model | $9–$25+/month | $15 lifetime + 7-day trial |
| Hosting | Ghost-managed server (you pay) | GitHub Pages free forever |
| Content ownership | Lives on Ghost's infrastructure | Local .md files on your Mac |
| Setup required | Account, DNS, hosting config | Download app → connect GitHub → done |
| Works offline | No editor requires connection | Yes write offline, publish when ready |
| Terminal / CLI required | Sometimes (self-hosted Ghost) | Never |
| Comments system | Ghost Comments (paid) | Giscus (free, via GitHub) |
| Analytics | Ghost Analytics (paid add-on) | Google Analytics 4 built-in |
| Vendor lock-in | High proprietary export | Zero plain Markdown files |
Ghost's Starter plan feels reasonable at $9/month. Then you hit 1,000 members. Then the plan you need is $25/month. Ghost's pricing scales with your success.
Ghost's export format is JSON. Your posts aren't stored as Markdown on your machine they live in Ghost's database. Migration is painful by design.
GitHub Pages hosts static sites for free. If your blog is text and images, you have zero reason to pay $108+/year for a managed server.
Ghost's editor requires an internet connection. Thooval drafts are local .md files write on a plane, publish when you land.
Ghost charges for newsletters, analytics, and comments. Thooval has Giscus and Google Analytics built in, at no extra cost, ever.
Ghost decides when to update, when to migrate, and when to shut down. Your blog lives on their servers. With Thooval, your blog lives on GitHub.
Download Thooval, connect your GitHub repo, and publish your first post all within 10 minutes. $15 once, own it forever.
macOS 12+ · Free and Open Source · View on GitHub →